Last updated: 3 September 2026
Norton Juxta is an independent local information and tourism platform celebrating and connecting the villages, farms, rural businesses, attractions, countryside and activities across the local area.
This Privacy Policy explains how Norton Juxta collects, uses and protects personal information when you use our website or services.
Norton Juxta is currently independently owned and operated by Jessica Keane.
For UK data protection purposes, Jessica Keane is the data controller responsible for personal information collected through Norton Juxta.
If you have a question about your personal information or wish to exercise your data protection rights, please contact us through the Norton Juxta website.
Depending on how you use Norton Juxta, we may collect:
• your name
• your email address
• information you provide through our contact forms
• your newsletter subscription preferences
• your interest in activities such as guided ecology walks
• correspondence you send to us
• technical and website usage information where applicable
• cookie information where you have provided consent where required
We only ask for information we need for a specific purpose.
If you contact us through the website, we use the information you provide to manage and respond to your message.
This includes questions, suggestions, corrections, local event information and requests relating to businesses, farms, attractions or organisations featured on Norton Juxta.
We normally process this information on the basis of our legitimate interests in operating Norton Juxta and responding to people who contact us.
You may choose to subscribe to the Norton Juxta newsletter.
If you subscribe, we use your information to send you Norton Juxta news and updates. These may include information about local events, activities, farms, rural businesses, countryside, walks and Norton Juxta projects.
We rely on your consent to send these marketing communications.
You may unsubscribe at any time using the unsubscribe link included in our emails.
Withdrawing your consent does not affect processing which took place before you withdrew it.
You may register your interest in activities organised or promoted through Norton Juxta, including guided ecology walks.
If you register your interest, we use the information you provide to contact you about the activity you asked to hear about.
Registering your interest in an activity does not automatically subscribe you to the general Norton Juxta newsletter.
If you would also like to receive the Norton Juxta newsletter, we will provide a separate option for you to choose this.
We use Mailchimp to manage email subscriptions and send email communications.
If you subscribe to our newsletter or certain email updates, information including your name, email address, subscription preferences and information about your sign-up may be processed through Mailchimp.
Mailchimp may also process information relating to the delivery and engagement of emails.
Mailchimp forms part of Intuit and operates internationally. Where personal information is transferred outside the UK, we rely on appropriate safeguards required under UK data protection law.
You may unsubscribe from marketing communications at any time using the unsubscribe link included in our emails.
Norton Juxta Farm School is an interactive farming game designed to help people learn about farming, food production and the countryside.
The game may use browser storage or similar technology to remember information such as:
• game progress
• crops and farm development
• missions
• achievements
• game settings
• player preferences
Where this information stays locally on your device, Norton Juxta does not receive personal information from that storage.
If we introduce accounts, online profiles, leaderboards or other Farm School features which collect personal information, we will review and update this Privacy Policy before those features go live.
Some Norton Juxta content is designed for children and families. This includes Norton Juxta Farm School and downloadable children’s activities.
We do not intentionally collect personal information from children through Farm School or our children’s activities.
Newsletter subscriptions, website contact forms and registrations for activities are intended for adults.
If Norton Juxta introduces a service which collects personal information directly from children, we will introduce appropriate privacy and safeguarding measures before launching it.
The Norton Juxta website uses or may use cookies, browser storage and similar technologies.
Some are necessary for the website and its services to operate.
Where UK law requires consent, we will ask for your permission before using non-essential technologies such as analytics or marketing cookies.
Our Cookie Policy provides more information about these technologies and the choices available to you.
We use personal information where necessary to:
• respond to enquiries
• manage newsletter subscriptions
• send communications you have requested
• manage registrations of interest
• operate Norton Juxta
• maintain website security
• understand website use where appropriate
• improve our website and services
• meet legal obligations
• establish, exercise or defend legal rights
We do not sell your personal information.
UK data protection law requires us to have a lawful basis for processing personal information.
Depending on why we process your information, we rely on one or more of the following:
Consent
We rely on consent where you actively choose to receive marketing communications or where consent is required for particular cookies or technologies.
Legitimate interests
We rely on legitimate interests where processing is reasonably necessary to operate Norton Juxta, manage enquiries, maintain the website or provide our services, provided those interests do not override your rights and interests.
Contract
We may rely on contract where processing is necessary to provide something you have requested or to take steps at your request before entering into an agreement.
Legal obligation
We may process information where necessary to comply with a legal obligation.
We may share personal information with trusted service providers where needed to operate Norton Juxta.
These may include:
• our website and hosting providers
• Mailchimp
• website security and technical service providers
• professional advisers where necessary
These organisations only receive information where there is a legitimate reason for them to process it.
We may also disclose information where required by law or where necessary to establish, exercise or defend legal rights.
Featuring a farm, business, attraction or organisation on Norton Juxta does not mean that organisation receives access to Norton Juxta’s subscriber or visitor information.
Some technology providers used by Norton Juxta operate outside the United Kingdom.
Where personal information is transferred outside the UK, appropriate safeguards will be used as required by UK data protection law.
We only keep personal information for as long as we need it.
Newsletter subscriber information will normally be retained while you remain subscribed.
Information relating to an activity registration will normally be retained while needed to manage that activity and related communications.
Contact enquiries will normally be retained for as long as reasonably necessary to deal with the enquiry and any resulting matter.
We may retain limited information where necessary to record an unsubscribe request, comply with a legal obligation or protect our legal rights.
Depending on the circumstances, you have rights under UK data protection law.
These include the right to:
• ask for a copy of personal information we hold about you
• ask us to correct inaccurate or incomplete information
• ask us to delete your information in certain circumstances
• ask us to restrict how we process your information in certain circumstances
• object to certain processing
• receive certain information in a portable format
• withdraw consent where we rely on consent
You do not normally need to pay to exercise these rights.
If you wish to exercise a right, please contact Norton Juxta through the contact details provided on our website.
If you have concerns about how we use your personal information, please contact us first so we have an opportunity to address your concern.
You also have the right to complain to the Information Commissioner’s Office, the UK’s independent data protection regulator.
Information about your rights and how to make a complaint is available from the Information Commissioner’s Office.
Norton Juxta contains links to local farms, businesses, attractions, organisations and other third-party websites.
Those websites operate independently from Norton Juxta.
If you follow a link to another website, its own privacy policy applies to information you provide there.
We take reasonable technical and organisational steps to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
Access to personal information is limited to people and service providers who need access for a legitimate purpose.
We may update this Privacy Policy when Norton Juxta changes, we introduce new services or our legal obligations change.
We will publish the current version on this website and update the date shown at the top of the policy.
For questions about this Privacy Policy, your personal information or your data protection rights, please contact:
Jessica Keane
Norton Juxta
Email: info@nortonjuxta.co.uk
You may also contact us using the Contact page on the Norton Juxta website.